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Inside-the-Box Creativity with Jacob Goldenberg

TRC on the Road series presented a very engaging session about an effective and counter-intuitive approach to product design and the innovation process. The guest was Jacob Goldenberg, a visiting...

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Jennifer Van de Meulebroecke Presented Case Study at IIeX Health in Philly on...

Jennifer Van de Meulebroecke co-presented a case study with our client from Boston Children's Hospital (BCH) at Insight Innovation eXchange Health in Philly on Tuesday, April 5th. The event featured...

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Westley Ritz, Senior Analyst

Westley Ritz Senior Analyst Senior year of high school I elected to skip a 4th year of science and instead try this new AP Stats course they were offering.  I didn’t know anything about statistics, but...

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Megan L. Szczech, Research Director

Megan L. Szczech Research Director   I didn’t know much about Market Research before my senior year in college. That is until I was required to take a course on it that included an end-of-semester...

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Kevin Dona, Senior Vice President

Kevin Dona Senior Vice President     I am one of the few people who I know that chose market research versus it choosing them. I thoroughly enjoyed engineering as there is nothing I find more...

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Amy McCarthy, Research Manager

Amy McCarthy, Research Director I've always been a people watcher and fell in love with sociology (the study of people) in college. I was fascinated by people's choices and what influenced them whether...

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Deloitte Case Study: Customer Journey - Distilling Priorities in a Complex...

2017 Quirk's Event - Deloitte Case Study: Customer Journey - Distilling Priorities in a Complex Environment On Wednesday March 22nd, Jennifer Van de Meulebroecke along with our client from Deloitte...

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Idea Filter concept evaluation

Drill Down Up to 5 Concepts and Find a Winner   Fewer Concepts. Deeper Insights. An Ultimate Winner.  Idea Filter™ lets you quantitatively assess 2 to 5 of your winning conceptual ideas in detail - the...

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Conjoint Analysis Primer - Why, What and How

Conjoint Analysis Primer - Why, What and How

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How to Determine Sample Size in Conjoint Studies

How to Determine Sample Size in Conjoint Studies

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