Inside-the-Box Creativity with Jacob Goldenberg
TRC on the Road series presented a very engaging session about an effective and counter-intuitive approach to product design and the innovation process. The guest was Jacob Goldenberg, a visiting...
View ArticleJennifer Van de Meulebroecke Presented Case Study at IIeX Health in Philly on...
Jennifer Van de Meulebroecke co-presented a case study with our client from Boston Children's Hospital (BCH) at Insight Innovation eXchange Health in Philly on Tuesday, April 5th. The event featured...
View ArticleWestley Ritz, Senior Analyst
Westley Ritz Senior Analyst Senior year of high school I elected to skip a 4th year of science and instead try this new AP Stats course they were offering. I didn’t know anything about statistics, but...
View ArticleMegan L. Szczech, Research Director
Megan L. Szczech Research Director I didn’t know much about Market Research before my senior year in college. That is until I was required to take a course on it that included an end-of-semester...
View ArticleKevin Dona, Senior Vice President
Kevin Dona Senior Vice President I am one of the few people who I know that chose market research versus it choosing them. I thoroughly enjoyed engineering as there is nothing I find more...
View ArticleAmy McCarthy, Research Manager
Amy McCarthy, Research Director I've always been a people watcher and fell in love with sociology (the study of people) in college. I was fascinated by people's choices and what influenced them whether...
View ArticleDeloitte Case Study: Customer Journey - Distilling Priorities in a Complex...
2017 Quirk's Event - Deloitte Case Study: Customer Journey - Distilling Priorities in a Complex Environment On Wednesday March 22nd, Jennifer Van de Meulebroecke along with our client from Deloitte...
View ArticleIdea Filter concept evaluation
Drill Down Up to 5 Concepts and Find a Winner Fewer Concepts. Deeper Insights. An Ultimate Winner. Idea Filter™ lets you quantitatively assess 2 to 5 of your winning conceptual ideas in detail - the...
View ArticleConjoint Analysis Primer - Why, What and How
Conjoint Analysis Primer - Why, What and How
View ArticleHow to Determine Sample Size in Conjoint Studies
How to Determine Sample Size in Conjoint Studies
View Article
More Pages to Explore .....